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2 posts tagged with "GA4"

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· 8 min read
Joshua Jordan

data-driven-attribution-in-ga4

What is Data-Driven Attribution (DDA)?

Before we begin, this post assumes that you are familiar with the concepts of attribution in general and data-driven attribution (DDA) in particular. However, if this isn’t the case, or if you’d just like a refresher on the two concepts, please see below: